12 Developing a Hypothesis
Stephanie D'Costa
Learning Objectives
By the end of this chapter, you will be able to
- Distinguish between a theory and a hypothesis.
- Discover how theories are used to generate hypotheses and how the results of studies can be used to further inform theories.
- Describe the characteristics of a good hypothesis.
- Create hypotheses that reflect the complexity and diversity of human experiences.
Theories and Hypotheses
Before describing how to develop a hypothesis, it is important to distinguish between a theory and a hypothesis. A theory is a coherent explanation or interpretation of one or more phenomena. Although theories can take a variety of forms, one thing they have in common is that they go beyond the phenomena they explain by including variables, structures, processes, functions, or organizing principles that have not been observed directly. Consider, for example, Zajonc’s theory of social facilitation and social inhibition (1965)[1]. He proposed that being watched by others while performing a task creates a general state of physiological arousal, which increases the likelihood of the dominant (most likely) response. So, for highly practiced tasks, being watched increases the tendency to make correct responses, but for relatively unpracticed tasks, being watched increases the tendency to make incorrect responses. Notice that this theory—which has come to be called drive theory—provides an explanation of both social facilitation and social inhibition that goes beyond the phenomena themselves by including concepts such as “arousal” and “dominant response,” along with processes such as the effect of arousal on the dominant response.
Outside of science, referring to an idea as a theory often implies that it is untested—perhaps no more than a wild guess. In science, however, the term theory has no such implication. A theory is simply an explanation or interpretation of a set of phenomena. It can be untested, but it can also be extensively tested, well supported, and accepted as an accurate description of the world by the scientific community. The theory of evolution by natural selection, for example, is a theory because it is an explanation of the diversity of life on earth—not because it is untested or unsupported by scientific research. On the contrary, the evidence for this theory is overwhelmingly positive, and nearly all scientists accept its basic assumptions as accurate. Similarly, the “germ theory” of disease is a theory because it is an explanation of the origin of various diseases, not because there is any doubt that many diseases are caused by microorganisms that infect the body.
As we think about theories in the scientific literature, it will be important for us to ask some critical questions. For example, who gets to create theories? Historically, only white males were allowed to have the education and power to promote their theories. This doesn’t mean that marginalized peoples didn’t create theories, but oftentimes, their theories were ignored, downplayed, or stolen.[2] The theories we have come to know are not neutral; they are based on the worldview of the person creating them. It is important to realize that psychological theories have real-world implications and can be used to promote oppression.[3] One major example of a theory with oppressive outcomes is the concept of eugenics. Eugenics was predicated on the belief that there are inherent differences between groups of people with a particular focus on intellectual differences. This theory then led to the practices of sterilization, segregation, and extermination of individuals deemed intellectually inferior.[4]
A hypothesis, on the other hand, is a specific prediction about a new phenomenon that should be observed if a particular theory is accurate. It is an explanation that relies on just a few key concepts. Hypotheses are often specific predictions about what will happen in a particular study. They are developed by considering existing evidence and using reasoning to infer what will happen in the specific context of interest. Hypotheses are often, but not always, derived from theories. So a hypothesis is often a prediction based on a theory, but some hypotheses are a-theoretical, and only after a set of observations have been made, is a theory developed. This is because theories are broad in nature and they explain larger bodies of data. So if our research question is really original, then we may need to collect some data and make some observations before we can develop a broader theory.
Theories and hypotheses always have this if-then relationship. “If drive theory is correct, then cockroaches should run through a straight runway faster, and a branching runway more slowly, when other cockroaches are present.” Although hypotheses are usually expressed as statements, they can always be rephrased as questions. “Do cockroaches run through a straight runway faster when other cockroaches are present?” Thus, deriving hypotheses from theories is an excellent way of generating interesting research questions.
But how do researchers derive hypotheses from theories? One way is to generate a research question using the techniques discussed in this chapter and then ask whether any theory implies an answer to that question. For example, you might wonder whether expressive writing about positive experiences improves health as much as expressive writing about traumatic experiences. Although this question is an interesting one on its own, you might then ask whether the habituation theory—the idea that expressive writing causes people to habituate to negative thoughts and feelings—implies an answer. In this case, it seems clear that if the habituation theory is correct, then expressive writing about positive experiences should not be effective because it would not cause people to habituate to negative thoughts and feelings. A second way to derive hypotheses from theories is to focus on some component of the theory that has not yet been directly observed. For example, a researcher could focus on the process of habituation—perhaps hypothesizing that people should show fewer signs of emotional distress with each new writing session.
Among the very best hypotheses are those that distinguish between competing theories. For example, Norbert Schwarz and his colleagues considered two theories of how people make judgments about themselves, such as how assertive they are (Schwarz et al., 1991)[5]. Both theories held that such judgments are based on relevant examples that people bring to mind. However, one theory was that people base their judgments on the number of examples they bring to mind, and the other was that people base their judgments on how easily they bring those examples to mind. To test these theories, the researchers asked people to recall either six times when they were assertive (which is easy for most people) or 12 times (which is difficult for most people). Then they asked them to judge their own assertiveness. Note that the number-of-examples theory implies that people who recalled 12 examples should judge themselves to be more assertive because they recalled more examples, but the ease-of-examples theory implies that participants who recalled six examples should judge themselves as more assertive because recalling the examples was easier. Thus, the two theories made opposite predictions so that only one of the predictions could be confirmed. The surprising result was that participants who recalled fewer examples judged themselves to be more assertive—providing particularly convincing evidence in favor of the ease-of-retrieval theory over the number-of-examples theory.
Theory Testing
The primary way that scientific researchers use theories is sometimes called the hypothetico-deductive method (although this term is much more likely to be used by philosophers of science than by scientists themselves). Researchers begin with a set of phenomena and either construct a theory to explain or interpret them or choose an existing theory to work with. They then make a prediction about some new phenomenon that should be observed if the theory is correct. Again, this prediction is called a hypothesis. The researchers then conduct an empirical study to test the hypothesis. Finally, they reevaluate the theory in light of the new results and revise it if necessary. This process is usually conceptualized as a cycle because the researchers can then derive a new hypothesis from the revised theory, conduct a new empirical study to test the hypothesis, and so on. As Figure 12.1 shows, this approach meshes nicely with the model of scientific research in psychology presented earlier in the textbook—creating a more detailed model of “theoretically motivated” or “theory-driven” research.

Figure 12.1. Hypothetico-Deductive Method Combined with the General Model of Scientific Research in Psychology. Together they form a model of theoretically motivated research. [Image Description]
Incorporating Theory into Your Research
When you write your research report or plan your presentation, be aware that there are two basic ways that researchers usually include theory. The first is to raise a research question, answer that question by conducting a new study, and then offer one or more theories (usually more) to explain or interpret the results. This format works well for applied research questions and for research questions that existing theories do not address. The second way is to describe one or more existing theories, derive a hypothesis from one of those theories, test the hypothesis in a new study, and finally reevaluate the theory. This format works well when there is an existing theory that addresses the research question—especially if the resulting hypothesis is surprising or conflicts with a hypothesis derived from a different theory.
To use theories in your research will not only give you guidance in coming up with experiment ideas and possible projects, but it lends legitimacy to your work. Psychologists have been interested in a variety of human behaviors and have developed many theories along the way. Using established theories will help you break new ground as a researcher, not limit you from developing your own ideas.
Characteristics of a Good Hypothesis
There are three general characteristics of a good hypothesis. First, a good hypothesis must be testable and falsifiable. We must be able to test the hypothesis using the methods of science, and according to Popper’s falsifiability criterion, it must be possible to gather evidence that will disconfirm the hypothesis if it is indeed false. Second, a good hypothesis must be logical. As described above, hypotheses are more than just a random guess. Hypotheses should be informed by previous theories or observations and logical reasoning. Typically, we begin with a broad and general theory and use deductive reasoning to generate a more specific hypothesis to test based on that theory. Occasionally, however, when there is no theory to inform our hypothesis, we use inductive reasoning, which involves using specific observations or research findings to form a more general hypothesis. Finally, the hypothesis should be positive. That is, the hypothesis should make a positive statement about the existence of a relationship or effect, rather than a statement that a relationship or effect does not exist. As scientists, we don’t set out to show that relationships do not exist or that effects do not occur, so our hypotheses should not be worded in a way to suggest that an effect or relationship does not exist. The nature of science is to assume that something does not exist and then seek to find evidence to prove this wrong, to show that it really does exist. That may seem backward to you, but that is the nature of the scientific method. The underlying reason for this is beyond the scope of this chapter, but it has to do with statistical theory.
Equity Activity: Applying Intergroup Contact Theory
Allport (1954) theorized that members of different groups (ex. people from different racial backgrounds) could increase positive relationships and attitudes by increasing the contact between groups. This contact need to be mitigated by certain factors, including equal status of participants and the inclusion of shared goals or an activity that required mutual cooperation. This was a particularly important theory in the period of American history that was debating the pros and cons of segregation.
You are working on designing three studies using the principles of intergroup contact theory. Your research question is to determine if there is an increase in positive attitudes between members of different groups. Please draft a hypothesis for each of these studies:
License & Attribution
“Developing a Hypothesis” by Stephanie D’Costa is adapted from “Developing a Hypothesis” by Rajiv S. Jhangiani; I-Chant A. Chiang; Carrie Cuttler; and Dana C. Leighton is licensed CC BY-NC-SA 3.0.
“Practical Strategies for Psychological Measurement” is licensed under CC BY-NC-SA 4.0.
Image Descriptions
Figure 12.1. A circular flowchart shows three linked cycles. The outer dark-blue loop is the scientific research cycle labeled, in clockwise order: Hypothesis Derivation, Hypothesis Testing, Theory Evaluation, and Theory Construction/Revision. A label reading “Informal Observations/Practical Problems” feeds into Hypothesis Derivation. Inside this loop is a light-blue research cycle that lists Empirical Study, then Data Analysis, then Conclusions. Above them is a short green cycle that lists Research Literature, then Research Question. The cycles correspond step for step: the Research Literature and Research Question stages inform Hypothesis Derivation in the outer loop; Empirical Study together with Data Analysis carry out Hypothesis Testing; Conclusions support Theory Evaluation; and Theory Construction/Revision updates the Research Literature and leads to the next Research Question, restarting the process. [Return to Figure 12.1]
Media Attributions
- 2.3_4.4
- Zajonc, R. B. (1965). Social facilitation. Science, 149, 269–274 ↵
- Smith, L. T. (2021). Decolonizing Methodologies: Research and Indigenous Peoples. Bloomsbury Publishing. ↵
- Long, W. (2020). Psychology and oppression. In Oxford Research Encyclopedia of Psychology. ↵
- Turiel, E. (2020). Eugenics, prejudice, and psychological research. Human Development, 64(3), 103-107. ↵
- Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991). Ease of retrieval as information: Another look at the availability heuristic. Journal of Personality and Social Psychology, 61, 195–202. ↵
A cyclical process of theory development, starting with an observed phenomenon, then developing or using a theory to make a specific prediction of what should happen if that theory is correct, testing that prediction, refining the theory in light of the findings, and using that refined theory to develop new hypotheses, and so on.
The ability to test the hypothesis using the methods of science and the possibility to gather evidence that will disconfirm the hypothesis if it is indeed false.